Tuesday, July 7, 2009

Who Cares About the Carbon Cost of a Google Search?

The UK's Times reported that performing two Google [GOOG] searches uses about as much energy as a kettle takes to boil. But Google says that estimate is inflated. Alex Wissner-Gross, the Harvard scientist quoted in the Times, says that singling out Google was the paper's agenda, not his, and that the publication made up its figures. Can anything be learned from this journalistic debacle?

The Times article purports to reveal the "environmental impact" of Googling stuff, and quotes a scientist from the Berkeley National Laboratory as saying that "Data centres [sic] are among the most energy-intensive facilities imaginable."

For more details visit FAST COMPANY: http://www.fastcompany.com/blog/chris-dannen/techwatch/who-cares-about-carbon-cost-google-search

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