“Metrics, metrics and more metrics. In many ways metrics drive the success of business. Multiple variables can be condensed to the common denominator of dollars and cents, pounds and pence. Many business failures could have been avoided for want of a business case.
But, the specificity of metrics also allow us to persuade ourselves that there is more science and more certainty than there may really be and that we fully understand the complex interactions of the real world. There are solid business cases behind some of the most spectacular business failures – perhaps those where metrics were allowed to lead decisions rather than inform them.
This dilemma is magnified when viewed through the lens of corporate responsibility.”
This post is an external perspective I was invited to write on the topic of ROI and metrics, for GE’s just published 2008 Citizenship Report “Resetting Responsibilities.”
http://greeneconomypost.com/metrics-roi-corporate-responsibility-4441.htm
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