Excerpt taken from the Environmental Leader..
PepsiCo, which has been calculating the carbon footprint of its Walkers Crisps potato chips in the UK since 2007, revealed some of the secrets behind its methodology in a recent article at Marketing Magazine.
Martyn Seal, Sustainability Director of PepsiCo Europe, said that the carbon footprint must include all steps of the supply chain to be effective.
Read more..http://www.environmentalleader.com/2009/10/05/pepsico-reveals-method-for-calculating-carbon-footprint-of-products/
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