Thursday, April 1, 2010

Green Is Going Mainstream

See excerpts from 2007 article. Follow the link for more details.

One year ago, the topic of green supply chains was found more in fringe discussions than on front pages. Sure, a number of companies were doing their part to be environmentally friendly, but it was largely a groundswell of consumer awareness in tandem with savvy marketing campaigns that has really pushed the issue to the forefront.

A recent survey by UK-based eyefortransport ( finds that 94 percent of supply chain professionals polled rate green issues as a business priority.

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