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One year ago, the topic of green supply chains was found more in fringe discussions than on front pages. Sure, a number of companies were doing their part to be environmentally friendly, but it was largely a groundswell of consumer awareness in tandem with savvy marketing campaigns that has really pushed the issue to the forefront.
A recent survey by UK-based eyefortransport (www.eyefortransport.com) finds that 94 percent of supply chain professionals polled rate green issues as a business priority.