Tuesday, April 6, 2010

Google gets go-ahead to buy, sell energy

Here's a report from C-Net.. Important, Very Important Stuff...

The Federal Energy Regulatory Commission has authorized Google Energy to buy and sell electricity in bulk like any other utility.

The FERC, the agency with oversight of the U.S. power grid, signed an order (PDF) on Thursday that grants Google Energy market-based rate authorization. This paves the way for the search giant to not only better manage its own energy costs, but to possibly add electricity marketer to its repertoire of services.

The order specifically grants Google Energy--a subsidiary of Google--the rights "for the sale of energy, capacity, and ancillary services at market-based rates" while acknowledging that neither Google Energy nor its affiliates "own or control any generation or transmission" facilities.

Google has expressed a desire for access to larger amounts of renewable energy to help produce the electricity it consumes as part of its vast search-engine empire. Google has long maintained that its goal is to become a carbon-neutral company. As a side note, it's not unusual for large companies to be granted the authority to trade in the wholesale electricity market for the purpose of managing their own energy costs.

As recently as January--after Google Energy made its request to FERC--the company maintained that its expressed immediate wish was for more control over electricity pricing to more effectively gain access to affordable renewable energy.

"Right now, we can't buy affordable, utility-scale, renewable energy in our markets. We want to buy the highest quality, most affordable renewable energy wherever we can and use the green credits," Google representative Niki Fenwick told CNET News at the time.

But it seems that Google may actually enter the energy business. The search giant formed the Delaware-based subsidiary called Google Energy in December and when asked about it, hinted at a future in energy.

"We don't have any concrete plans. We want the ability to buy and sell electricity in case it becomes part of our portfolio," Fenwick told CNET News in January.

Google's escalating interest in energy
Prior to that obvious play, the company has been testing the energy industry waters through green energy technology investment, and research.

In 2007, Google pledged to spend hundreds of millions of dollars to help engineers and scientists figure out a way to generate 1 gigawatt of clean electricity and make it cheaper than coal.

In 2008, Google CEO Eric Schmidt presented an energy plan--complete with explicit math calculations--to back up an idea for how the U.S. could eventually get 100 percent of its electric power generation from renewable sources, cut emissions by half, create more jobs, and decrease overall energy costs... See more- http://news.cnet.com/8301-11128_3-10456435-54.html?tag=mncol;title

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