Thursday, April 28, 2011

Ziploc announces new recycling initiative

Repost from Yahoo Green

Ziploc announces new recycling initiative

Ziploc is one of the world’s most popular brands of plastic bags and other food storage supplies on the market. Even though reusable bags and containers are the best way to keep your lunch from generating excessive waste, millions of people still opt for the disposable versions instead.

Most of these plastics can’t be recycled as conveniently as glass or aluminum, so they often end up in the landfill instead. To help reverse this trend and offset its potential product waste, the Ziploc brand has partnered with Recyclebank to inspire families to increase recycling behavior and divert more than 100 million pounds of waste from landfills within 24 months.

One of the most important aspect of the program could soon show up in grocery stores and retail locations in your neighborhood: 18,000 in-store recycle bins that will accept clean and dry Ziploc brand sandwich, storage, and freezer bags.

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