An Interview with Dell's Procurement Director on Environmental Sustainability

Repost from Forbes.com See excerpt: Rahim Kanani: Reflecting back on Dell’s efforts to become more sustainable in their endeavors, is doing good good for business? Oliver Campbell: Yes, there is no question that implementing sustainable practices and participating in meaningful giving programs is good for business. The global population just passed 7 billion people and demographers say to expect a population of 8 billion by 2025. That’s like adding another India or China. So how do we help ensure people have a brighter future instead of a declining one in the face of traditional commodities and natural resources? Having a sustainability strategy is a good place to start, and for the successful company is becoming table stakes. At Dell our sustainable packaging programs reflect the kind of sustainable innovation and can-do spirit that is part of our culture. It’s part of our relationship with our customers and throughout our supply chain. Practical application of those principles is how we deliver technology that enables customers to do more for their business, research, or educational mission. Whether it’s the latest in cloud computing, virtualization, or shipping a laptop packaged in bamboo, the value provided by sustainable solutions will only grow. That makes it good for business, good for the brand, good for the planet. Follow this link for more details. http://www.forbes.com/sites/rahimkanani/2011/12/08/an-interview-with-dells-procurement-director-on-environmental-sustainability/