According to a World Finance column:
Three ways it can improve your company's bottom line: Fredy Osterberger - Vice President, Global Corporate & Marketing Communications, Siemens Enterprise Communications - tells you how
Communicating a company’s social responsibility and commitment to the common good is a role not just for communications executives like myself. It is one that most appropriately must start at the boardroom level and be shared across the entire executive team. Today’s message? The Green Enterprise – a story that plays well to the public, the markets and all stakeholders, including employees and shareholders alike.