Monday, May 10, 2010

Tropicana Brand is going Green- Great Green Supply Chain Case Study

PepsiCo Launches Pilot Program to Reduce Carbon Footprint of Tropicana! Great example of a full lifecyle supply chain approach.

See the PepsiCo story in Beverage World...

http://www.beverageworld.com/index.php?option=com_content&view=article&id=37545&catid=3&Itemid=173&opattr=PepsiCo_Launches_Pilot_Program_to_Reduce_Carbon_Footprint_of_Tropicana

2 comments:

  1. I think that would be one great advice coming from their business management consultant. That would make the fruity drink soda more salable.

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  2. Great comment.

    ReplyDelete