PepsiCo Launches Pilot Program to Reduce Carbon Footprint of Tropicana! Great example of a full lifecyle supply chain approach.
See the PepsiCo story in Beverage World...
http://www.beverageworld.com/index.php?option=com_content&view=article&id=37545&catid=3&Itemid=173&opattr=PepsiCo_Launches_Pilot_Program_to_Reduce_Carbon_Footprint_of_Tropicana
I think that would be one great advice coming from their business management consultant. That would make the fruity drink soda more salable.
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