Tuesday, August 25, 2009

B2C Brands Take Note..

What's Your Baby's Carbon Footprint? Here's some excellent research for a pair of excellent authors.

Did you know:

8lbs, 21 inches, and 3,800 diapers worth of planet-pummeling joy

72% of American adults have children.

60% of American children say they're more afraid of global warming than of terrorism, car crashes, or cancer.

Between 2000 and 2050, the U.S. will add 114 million kids to its population. Africa will add 1.2 billion—but their respective CO2 emissions will be the same.

One American child generates as much CO2 as 106 Haitian kids.

Zahara Jolie-Pitt will produce 45,000 lbs of CO2 yearly, compared with 221 lbs if she still lived in Ethiopia.

A typical baby goes through 3,800 disposable diapers in her first 2.5 years.

96% of American babies wear disposable diapers. In China, only 6% do. In India, 2%.

China claims its one-child policy has prevented 400 million births—saving 1.5 billion tons of CO2 in 2004 alone.

For $20, British parents can have 7 trees planted to offset the 1,430 lbs of greenhouse gases generated by their child's first 2.5 years of nappies.

Civil conflict is twice as likely to occur in countries where young adults make up more than 40% of the population.

In 2007, a Hungarian couple had 300 trees planted to offset their newborn's lifetime carbon footprint.

U.S. school buses—95% of which run on diesel—release 3,700 tons of soot and 11 million tons of greenhouse gases a year. School-bus exhaust is linked to higher rates of asthma and lung cancer.

Letting a school bus idle for 10 minutes creates 3 times more particulate emissions than turning the motor off.

It would take up to 223 trees to offset the CO2 produced by a child watching 3 hours of TV every day for 18 years.

Appetite for Destruction

Over his/her lifetime, each American born in the 1990s will produce an average of:

3.1 million pounds of CO2 (same as 413 plane trips from New York to Tokyo)

22,828,508 pounds of water waste (the equivalent of 48,060 ten-minute showers)16,372 pounds of yard waste (enough to fill 442 large garbage cans)

7,249 pounds of food waste (as much as 16 households produce in a year)

In order to do as much laundry as Walt Disney World does in a single day, you'd have to do a load a day for 44 years.

By the time she is 18, an American child in a middle-income family will have eaten her way through $33,330 of food.

The average student trashes up to 90 lbs of lunch-box leftovers and packaging each year.

Interested, follow think link for more details..


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